Poster

This is the final poster I have come up with for the awards:

Requirements of the brief

1. To complete both adverts I need to create my poster with full information on the nights events, including time and day, where is it, what it includes and maybe how to get there. The same things need to be included on either the radio advert, audio visual web advert or a leaflet/printed advertorial. I should a first draft and a planning of my advertising as well as meeting notes, research file and a diary/blog entries made by me and my group.

2. My treatment for my posters and advertising is included on a treatment plan saved seperatly.
3.

Pre-Production

Researching a poster can be quite hard. You have to look at every aspect of it as artists can sometimes cleverly connote an image. Most posters are plain and simple but you tend to find it more in posters for films or general information. For example a women found this poster on an old BART train. As she clearly stated, this poster has a hidden meaning, almost an offense. The people in the poster are obviously very high class people in their time due to the way they are dressed. It's giving off the impression that working class people allowed to ride this train.

Posters are designed to inform the public about the event being held. It should contain information such as the venue, how much it cost, the time, and possibly a contact number. It will also contain what is going on at the event to convince more of the public to go along. In this case, this poster is for a village fair, therefore the posters will usually placed in the village store and other shops in the area. There normally placed around the village to, in the school, church and post office.

Research

Today we have been asked to research how award ceremonies advertise their big bashes. This task has proved to be very tricky as many well known awards do not need alot of advertisement because everyone already knows of them. They rely on the media to automatically show the public that it will be on television that night or the magazines will sub-consciously report on what the stars are wearing and how the big event went down.


A few major awards that I typed into Google images just came up with the celebrities that attended and the logo for the event. For example when I typed in NME AWARDS 2008 http://images.google.co.uk/images?um=1&hl=en&q=nme+awards+2008 it came up with this logo:


You can clearly see the simple design of the logo with the sponsorship of Shockwaves. No other advertising came up. The only place it would be advertised would probably be on TV so viewers who are interested can watch the broadcast of it.

Whilst I've been looking through the images for all awards I have noticed that NME seem to be the only awards of 2008 that have included their sponsorship in their logo:

I think if we manage to get a sponsorship its a good idea to include them in our logo, not only will it be a benefit to the sponsor but it can also be a positive point we can put towards them in order for them to be persuaded into taking part.

Not only are there major awards and festivals that last from 3days to a week, but villages have carnivals and fairs that will last a day and include things like, rides, stalls and a BBQ. They don't need much advertising apart from posters around the village. You also have events like the goodwood festival celebrating cars. These type of things often have a lot of promotional deals such as free tickets for the first 1000.

The audience of any festival varies in age, depending on what the event is celebrating. Famous award ceremonies often appeal to the 18+ but village carnivals are aimed mostly fro the younger generation.