Evaluation

My evaluation for the SCAMP awards

Constraints
I think copyright was the main issue when it came to the adverts. Many students including myself copied and pasted images off the internet onto our posters. Some websites that don’t want you using their images don’t allow you to copy and paste, the ones that you can take the images from, you are still not allowed to publish them. Also on my radio advert I used a well known song as my back track, if I were to publish my radio advert I would have to contact them and ask permission to use their song.

Regulatory/professional
When I was designing my poster and radio advert I was aware that it couldn’t contain any explicit images or swearing due to the audience of children. So I based my adverts on that coming up with a simple but informative design. I also knew that whatever was printed about the event was representing Crawley College, therefore it had to be tasteful.

Financial
I would say the night was a great success and every guest of the audience I spoke to was very impressed with the professionalism of the evening. If we had a larger fund and a bigger venue with a wider variety of audience, I think the only investment we could have had would be a television advert or in the local paper. Making it appeal the all kinds of people and also showing people what a media course is like and what kind of work the talented students come up with. Also with a larger budget we could have hired professionals to take the stress away from, filming, lighting, editing and pictures. Also I think it would have been a good investment to of had refreshments and nibbles on the side, but again this was all out of our price range.

Leadership
When organising any event leadership is important in many aspects, the main one making everything perfect on the night. As I was a presenter the only leadership I could really do would be making sure I know my script and getting everyone together to rehearse as much as they could. I think I could have known my script more off of heart, but that task was made a lot harder by the script changing a couple of days before the awards. I also had a lot of contribution into writing the script giving my opinion and telling them if I like it or not.

Communications/meeting requirements
As I was a presenter I was put in a group with the other presenter and the script writers, making our group an easy group of four. I think we were very lucky to have such a small group as it was easier to communicate with each other and that way we could all have an input as to what the script said. We all worked very well as a team and when the presenters were no longer needed we would rehearse our lines and designed and made our own cue cards for the night. Meeting were held regularly to check everything was going ok and there was no problems arising.

Achieving agreed outcomes/working to timescales.
When arranging the awards evening everything had to have a deadline or nothing would have been done in time and to a high standard. First of all the script had to be finished and proof read at least a week before the event. Unfortunately when it came to rehearsals we found huge mistakes and gaps in the script and it had to be redone from scratch a few days before the night of the event. Luckily it was completed and Becky and I could resume learning our lines and cramming as much rehearsing in as possible. I think if our group had made a more advanced and stricter time plan including extra time if we find errors, we wouldn’t of panicked so much when it came down to the time we had left.

Recommendations for future tasks.
I personally think the only thing I would have changed about the whole awards evening would be to learn my lines a bit better so I didn’t have to read the script so much. Apart from that I think the whole event went pretty smoothly and was a great form of entertainment for the audience.

What verbal or written feed back have you had from you adverts and the awards evening? Do you believe that your final contribution towards the adverts and awards evening would be acceptable in a professional work place?
After the awards I spoke to my parents who were members of the audience and they said it was I was great at presenting apart from a few minor hitches. I tended to speak to quickly and rushed my lines. I should have taken deep breathes and taken my time. I also tried to look at the audience who I was speaking to but it was very hard to make eye contact with anyone as I was being constantly blinded by the spotlight. Another problem I had was when I went up to the podium to introduce the next tutor to give the award, I was again to quick and I think by taking my time I would have relaxed the audience more.
In a professional work place I think my contribution to group work and discussions would have been acceptable, but obviously the only thing that would not have acceptable would have been me not knowing my lines. In a professional work place of that kind they are expected to know there lines back to front, which I didn’t, so if I ever had another chance to do that that’s what I would work harder on. But overall I had a great time and so did the audience which is the main thing.

Poster

This is the final poster I have come up with for the awards:

Requirements of the brief

1. To complete both adverts I need to create my poster with full information on the nights events, including time and day, where is it, what it includes and maybe how to get there. The same things need to be included on either the radio advert, audio visual web advert or a leaflet/printed advertorial. I should a first draft and a planning of my advertising as well as meeting notes, research file and a diary/blog entries made by me and my group.

2. My treatment for my posters and advertising is included on a treatment plan saved seperatly.
3.

Pre-Production

Researching a poster can be quite hard. You have to look at every aspect of it as artists can sometimes cleverly connote an image. Most posters are plain and simple but you tend to find it more in posters for films or general information. For example a women found this poster on an old BART train. As she clearly stated, this poster has a hidden meaning, almost an offense. The people in the poster are obviously very high class people in their time due to the way they are dressed. It's giving off the impression that working class people allowed to ride this train.

Posters are designed to inform the public about the event being held. It should contain information such as the venue, how much it cost, the time, and possibly a contact number. It will also contain what is going on at the event to convince more of the public to go along. In this case, this poster is for a village fair, therefore the posters will usually placed in the village store and other shops in the area. There normally placed around the village to, in the school, church and post office.

Research

Today we have been asked to research how award ceremonies advertise their big bashes. This task has proved to be very tricky as many well known awards do not need alot of advertisement because everyone already knows of them. They rely on the media to automatically show the public that it will be on television that night or the magazines will sub-consciously report on what the stars are wearing and how the big event went down.


A few major awards that I typed into Google images just came up with the celebrities that attended and the logo for the event. For example when I typed in NME AWARDS 2008 http://images.google.co.uk/images?um=1&hl=en&q=nme+awards+2008 it came up with this logo:


You can clearly see the simple design of the logo with the sponsorship of Shockwaves. No other advertising came up. The only place it would be advertised would probably be on TV so viewers who are interested can watch the broadcast of it.

Whilst I've been looking through the images for all awards I have noticed that NME seem to be the only awards of 2008 that have included their sponsorship in their logo:

I think if we manage to get a sponsorship its a good idea to include them in our logo, not only will it be a benefit to the sponsor but it can also be a positive point we can put towards them in order for them to be persuaded into taking part.

Not only are there major awards and festivals that last from 3days to a week, but villages have carnivals and fairs that will last a day and include things like, rides, stalls and a BBQ. They don't need much advertising apart from posters around the village. You also have events like the goodwood festival celebrating cars. These type of things often have a lot of promotional deals such as free tickets for the first 1000.

The audience of any festival varies in age, depending on what the event is celebrating. Famous award ceremonies often appeal to the 18+ but village carnivals are aimed mostly fro the younger generation.