Research

Today we have been asked to research how award ceremonies advertise their big bashes. This task has proved to be very tricky as many well known awards do not need alot of advertisement because everyone already knows of them. They rely on the media to automatically show the public that it will be on television that night or the magazines will sub-consciously report on what the stars are wearing and how the big event went down.


A few major awards that I typed into Google images just came up with the celebrities that attended and the logo for the event. For example when I typed in NME AWARDS 2008 http://images.google.co.uk/images?um=1&hl=en&q=nme+awards+2008 it came up with this logo:


You can clearly see the simple design of the logo with the sponsorship of Shockwaves. No other advertising came up. The only place it would be advertised would probably be on TV so viewers who are interested can watch the broadcast of it.

Whilst I've been looking through the images for all awards I have noticed that NME seem to be the only awards of 2008 that have included their sponsorship in their logo:

I think if we manage to get a sponsorship its a good idea to include them in our logo, not only will it be a benefit to the sponsor but it can also be a positive point we can put towards them in order for them to be persuaded into taking part.

Not only are there major awards and festivals that last from 3days to a week, but villages have carnivals and fairs that will last a day and include things like, rides, stalls and a BBQ. They don't need much advertising apart from posters around the village. You also have events like the goodwood festival celebrating cars. These type of things often have a lot of promotional deals such as free tickets for the first 1000.

The audience of any festival varies in age, depending on what the event is celebrating. Famous award ceremonies often appeal to the 18+ but village carnivals are aimed mostly fro the younger generation.